Redefining the Board Experience
A proposal for an unforgettable, cinematic, AR-powered experience rooted in Mission: Impossible aesthetics, executive storytelling, and cutting-edge technology.
Presented by
Executive Summary
Sage is assembling a high-performance task force: 8-10 board members, arriving for a board meeting in Atlanta, GA. The mission? To deliver an unforgettable, cinematic, AR-powered experience rooted in Mission: Impossible aesthetics, executive storytelling, and cutting-edge experience. This proposal details the entire experience journey: from the unboxing moment in a sleek black "IMF-style" mission box to immersive AR scenes through "Smart Glasses" and print-based follow-up activations. The experience balances personalized messaging, storytelling, and Sage's strategic themes of "High Performance" and "AI-Powered Innovation."
The Experience Journey Timeline
A multi-stage engagement designed for maximum impact.
1. Night Before: The Mission Briefing
The IMF-style box is waiting in the hotel room. Inside: AR Glasses + Mission Note. The board member reads the card: "YOUR MISSION," then puts on the glasses and sees "Booting Mission..."
2. During Event: The Debriefing
A pocket folder keeps the same "IMF" theme, containing the day's mission materials and continuing the immersive narrative throughout the board meeting.
3. After Event: The Final Word
An envelope arrives 5 days later (or is handed to them upon departure). The card reads: "Agent Debrief: Thank You." A QR Code links to a 3rd AR video closing message.
Execution Options
Two distinct paths to an extraordinary experience.
The Immersive Experience (AR Glasses)
Each board member is cast as an elite "performance agent." Their AR-enabled glasses serve as the activation point for their mission pre-briefing. When activated, the glasses deliver a cinematic boot-up sequence, a personalized video message from Sage, and a mini-documentary about why Sage chose Atlanta. Each experience is self-contained, memorable, and bridges AR tech with business relevance.
Activation Sequence:
- The IMF Agent reads the card instructions.
- The Agent turns the glasses on and scans a unique QR Code with the external tethered device.
- The Experience starts playing automatically on their glasses screen, "same as an IMF Movie."
- ✓Truly immersive, cutting-edge AR experience.
- ✓Reinforces the theme of AI-powered innovation.
- ✓Technology is fully managed and configured by StudioSP. Requires WiFi.
Creative Vision & Storyline
Bringing the cinematic world to life through meticulous design.
The Storyline
The AR experience is a 1-3 minute video with a personalized welcome for each board member ("Hello Mr. Gomez..."). It features a Sage lead welcoming them against a backdrop of high-tech motion graphics. The core of the experience is the "Why Atlanta" mini-documentary, telling the story of the ATL office. The video ends with a classic spy movie trope: "This message will self-destruct in 5 seconds..." followed by a "Just Kidding" from the Sage lead and a prompt to be ready for more mission debriefings.
Concept Inspiration
The following video demonstrates the style and quality of the AR experience we aim to create, blending real-world views with digital overlays for a truly immersive effect.
The Mission Box
Sleek, matte black box with magnetic closure and spot gloss Sage logo.
AR Interface
"Booting sequence" with personalized welcome and dynamic graphics.
"Why Atlanta" Story
A mini-documentary inside the AR, on the importance of Sage being in Atlanta.
Printed Materials
Professionally designed "IMF" folders and "TOP SECRET" envelopes.
WebAR Experience Example
This is an example of how AR can be activated from a simple print piece, creating an engaging digital experience.
Print & Packaging Details
Extending the narrative through high-quality physical touchpoints.
The Mission Box
A black matte, TSA-friendly box with a magnetic closure. The exterior features a spot gloss Sage logo, with the option for etched agent initials. Inside, a top card reads "YOUR MISSION," and instructions are wrapped around the glasses.
During Meeting: IMF Folder
At the boardroom, each member receives an "IMF AGENT" folder with "DEBRIEFING" and their name imprinted in silver. It contains briefing notes and other special information, continuing the immersive theme.
Post-Event: Final Debriefing
A "TOP SECRET" envelope is delivered to their home or office. Inside, a card reads "You’ve completed the Atlanta operation" and includes a QR code linking to a final "Special Thanks" video from the CEO or SVP.
The Right Tools for the Mission
Our recommended technology for each option.
XREAL Air 2 Pro + Beam Pro
Recommendation for Option 1
This combination provides the most reliable and cinematic experience. The Beam Pro is a dedicated Android device ensuring high-quality, stable playback and fast QR code scanning without relying on personal devices.
View Product DetailsTiny Atom Armor Mini
Alternative for Option 2
As an alternative to using personal devices, we can provide this rugged, dedicated smartphone. It can be pre-programmed so the IMF SCAN experience plays automatically once turned on and can be branded to fit the campaign.
Details Available Upon RequestLenovo Tab M11
Alternative for Option 2
A sleek and modern tablet with an 11" WUXGA (1920x1200) IPS display. Powered by a MediaTek Helio G88 processor and Android 13, it provides a larger, high-quality screen for the AR experience. Can be pre-configured and branded to fit the campaign and Sage logo.
Details Available Upon RequestThe Partnership
Our proposed timeline, investment, and dedicated team.
Proposed Project Timeline
| Milestone | Due Date |
|---|---|
| Proposal Approval | July 12 |
| AR Development & Filming | July 15 - Aug 9 |
| Packaging & Print Production | Aug 1 - Aug 15 |
| Hardware Loaded & Tested | Aug 16 - Aug 25 |
| Final QA / Delivery | Aug 26 - Sept 2 |
| Client Event Launch | Sept 4 |